Welcome to GL Lifestyle GmbH!
GL Lifestyle GmbH is an ambitious and dynamic company, with core competencies in design, development, production, distribution and marketing of lifestyle products.
High innovative ability, flexibility, quality, service and reliability characterize our daily actions.
GL Lifestyle GmbH is an ambitious and dynamic company, with core competencies in design, development, production, distribution and marketing of lifestyle products. This is implemented under our own and selected global brands, especially from the sports, fashion and luxury sectors.
Through our product-brand portfolio, we offer our partners renowned global brands, which are marketed in close cooperation on a strategy basis within the framework of general distribution agreements and license acquisitions. Within the scope of distribution, we grant exclusive rights to our distribution partners, among others.
The target markets are in particular EU, Middle East and Asia.
Our goal is always to firmly establish our product-brand portfolio in the target markets on a sustainable basis, to contribute to increasing brand value and to exceed sales targets defined in partnership. The requirements and preferences of our partners are always at the center of our actions.
Principles and guidelines
Business model
Our business model is not only aimed at financial and economic success. Rather, we are also aware of our sustainable responsibility for the environment and society in order to contribute to the preservation and promotion of a future worth living for future generations. That’s why we always want to use scarce resources efficiently and effectively – finding new ways to save resources. Preference is given to the use of regenerative and environmentally friendly materials.
Our goal is to lead a market-oriented company into the future in an environmentally conscious and successful manner.
Vision
We offer competitive advantages to our partners.
The strengths of our business model lie in the marketing and high-turnover distribution of products from our own and internationally renowned brands, always aligned with the business policies of our partners. We offer brand owners and licensees access to our international multi-channel distribution network, which is continuously growing in terms of quantity and quality and is always geared to the specific requirements of individual brands. We channel valuable market impulses directly into the value chain of our partners. Each brand receives individual treatment from us.
Targets
Brand owners and licensees of renowned brands gain access to our internationally diversified distribution network, which can be adapted to the requirements of a wide variety of business models.
On the other hand, we offer our distribution partners a high-turnover product/brand portfolio that is continuously being improved both quantitatively and qualitatively, primarily through licenses and general distributions.
Together with our partners, we integrate market information and experience directly into the cross-company value chain through an efficient and effective market feedback system. The added value of this approach is confirmed by the market results of our partners.
Strategy
Strategies that we define with our partners determine our daily actions.
The implementation of our target system requires the development and company-wide implementation of an adequate strategy. The link between the strategic and operational levels ensures the strategy-based execution of our daily activities. The strategy-oriented actions of GL Lifestyle GmbH enable the long-term, goal-oriented management and development of our portfolio and distribution channel.
The process of strategy implementation to ensure that our actions are in line with our goals is carried out by a consistently managed Business Process Management (BPM), within which concrete implementation measures, with meaningful metrics and targets, are defined, evaluated and controlled. Through the use of advanced technologies, efficiency gains are increasingly used to improve our price-performance ratio and service even further.
Services
GL-Lifestyle GmbH offers its partners a wide range of integrated services of market research, conception, development, production, market integration and distribution of products and brands according to the business model of our partners.
The consistent efficient and effective design of our value chain enables us to pass on high margins to our partners. Our corporate model is designed with this in mind.
Below you will find a selection of our services:
Organizational culture
We promote personal competence development and self-realization.
Career
The demand GL Lifestyle GmbH has on itself, its concepts and its future is very high. That’s why we have high expectations of you, whether you support us as a linchpin in our logistics, as a creative mind in marketing or product development, or as a competent contact person for our partners in the sales area.
We consider the well-being of our partners and employees to be a basic prerequisite for success.
Employees
We regard motivated, satisfied and committed employees as one of the most important factors for success. Every day, we make a contribution to this in all areas of our company. The early recognition and creation of appropriate personnel policy conditions is one of our daily tasks in human resource management.
Privacy policy
PRIVACY POLICY
This data protection declaration informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites, functions and content associated with it, as well as external online presences, such as our social media profiles. (hereinafter collectively referred to as the “Online Offer”). With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
TERMS USED
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Imprint
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